Research
Research
My research sits at the intersection of artificial intelligence, organizational decision-making and executive practice. Drawing on academic research and more than two decades of leadership experience in global technology companies, I explore how organizations can responsibly integrate AI into strategic and operational decision-making.
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Research Interests
My research examines how artificial intelligence is reshaping decision-making, organizations, leadership, marketing and consumer behaviour, with a particular focus on governance, accountability and human judgement.
- Decision Governance & AI
- AI Strategy & Organizational Transformation
- AI, Marketing & Consumer Behaviour
- Growth & Performance Marketing
- Human-AI Decision Making
- Responsible AI
- Executive Leadership
- AI Education
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Current Research
Current research projects include:
- Decision Governance
- Organizational Decision Infrastructure
- Human oversight in AI-assisted decision-making
- AI adoption in organizations
- AI-driven consumer behaviour
- Growth marketing in AI-enabled environments
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Research Supervision
I supervise Master's dissertations in areas including:
- Artificial Intelligence
- Consumer Behaviour
- Marketing Analytics
- Growth Marketing
- Digital Transformation
- AI Strategy
- Responsible AI
- AI Governance
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Teaching & Research
My teaching activities continuously inform my research through project-based learning, case studies and applied research conducted with Master's students.
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Research Approach
My research combines conceptual, qualitative and applied approaches, bridging academic inquiry and executive practice. Through interdisciplinary research, teaching and industry collaboration, I explore how organizations can responsibly adopt artificial intelligence while preserving human judgement and accountability.
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Selected Outputs
- Book: “L'intelligenza che resta umana — Governare l'AI senza perdere il controllo” (2026)
- Working Papers (in preparation)
- Conference Presentations
- Invited Lectures
- Ongoing Research Projects
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Research Collaborations
I welcome opportunities for academic collaboration, interdisciplinary research and industry partnerships related to artificial intelligence, decision-making and organizational transformation.